Details that make the difference.

Ari is born during a girl talk, where I have understood how important is to have order inside your bag and quickly find keys and smartphone.

I have realized the dream to create an object for the women, reinventing what already exist in the market to combine style and functionality.

The name Giò Petra is a combination of self-esteem, love and confidence. My husband, Giò for the friends, was the first one who believed in me, Petra is my nickname. If someone believe in you, you have the strength and the energy that you need. We women are a force and my girl friends proved it to me, with tips, encouragements, helps, smiles and a pat on the back.

The first prototypes.

I am a modelist, manual skills are the key of my job, so after having bought, tested and modified many similar products I sewed the first prototype.

Many suppliers with I work with have understood the potentialities of the product and they helped me to develop, in a technical way, the first samples. Advanced fabrics and materials, together with a modern thermoforming technology, have allowed me to realize what I had in mind.

For some months, the prototypes have been tested by my girl friends and, thanks to their feedbacks, improved.

The organizer is an everyday accessory, so it has to be resistant, durable, combining in the same time lightness and usefulness on the move between a bag to another.

Thanks to the collaboration with an Italian company specialized in thermoforming, I have realized what that today is the Ari Organizer.

The colors.

The colors play a key role on the effective handiness of a bag organizer. Too dark colors, indeed, lower the possibility to quickly find the things that you need.

Functionality meets design. Clean-cut lines for a practical and stylish accessory.